Dr Georgina Smith

Lecturer in Marketing

abpee1@bangor.ac.uk

鈥�

Dr Georgina Smith

I am a Lecturer in Marketing at Bangor Business School having previously worked in the school as a Graduate Teaching Assistant. I obtained my PhD in Marketing in May 2020. My current research interests are focused on consumer decision-making and the influence of emotion on behavioural choice.

Roles within Bangor Business School:

Director of Student Engagement

Director of Marketing & Recruitment

Open Day Coordinator

Personal Tutor

Undergraduate dissertation supervisor

Postgraduate dissertation supervisor

PhD supervisor

E-mail: Georgina.Smith@Bangor.ac.uk

  • Other: Senior Fellowship of the Higher Education Authority (SFHEA)
    Advance HE,
  • Professional: Postgraduate Certificate in Higher Education (PGCertTHE)
  • MA: Business & Marketing
  • BA: History
  • PhD: Marketing

In the 2021/2022 academic year I teach on the following modules:

Undergraduate

ASB-3530 Brand Management

ASB-1105 Principles of Business Management (semester 2 only)

Postgraduate

ASB-4530 Global Brand Management

ASB-4521 International Marketing Communication

Other roles:

PGT dissertation supervision

Conference Presentations:

Smith, G. (2019). 鈥淓xploring the action-inaction asymmetry in the theory of planned behaviour framework.鈥� Welsh PGR Conference, Cardiff Business School.

Working Papers

鈥淎 systematic review of factors impacting student academic engagement in online learning at higher education institutions and the issue of evaluation.鈥�

鈥淲hy do people not do? A systematic review of the theory of planned behaviour applied to inaction behaviours.鈥�

鈥淓xploring the determinants of eating and not eating high-calorie snack consumption and the role of action and inaction regret.鈥�

鈥淯nderstanding the determinants of using and not using sunscreen: An application of the theory of planned behaviour.鈥�

2025

  • E-pub ahead of print
    Yorke, L., Dimitriou, A., Hanna, S., Parry, S., Patterson, C. & Smith, G., 8 Jun 2025, (E-pub ahead of print) In: Geographical Journal. e70025.
    Research output: Contribution to journal 鈥� Article 鈥� peer-review
  • Published
    Yorke, L., Dimitriou, A., Hanna, S., Parry, S., Patterson, C. & Smith, G., 30 Jun 2025, Geography Directions : Royal Geographical Society with the Institute of British Geographers .
    Research output: Other contribution 鈥� peer-review